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What we learn building and governing agents for commercial teams, written up while it is still useful and not after it is safe.

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GA4 stops at the front door. Everything worth fixing happens inside

GA4 is very good at telling you who arrived and where from. It goes quiet the moment they land, which is exactly where your conversion problem lives.Manu Labarbe5 September 20268 min readProduct analyticsSession replayGDPR
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Analytics

GA4 stops at the front door. Everything worth fixing happens inside

GA4 is very good at telling you who arrived and where from. It goes quiet the moment they land, which is exactly where your conversion problem lives.Manu Labarbe8 min readRead article →Marketing

The rise of the marketing engineer, and what your next twelve months should look like

Every time the technology shifts, the most valuable kind of marketer changes with it. We are one shift in.Manu Labarbe12 min readRead article →Context engineering

Everyone just hired the same genius, so your only real AI moat is context

Your competitors licensed the same models, with the same reasoning. What your AI knows about you is the part they cannot copy.Manu Labarbe9 min readRead article →Agentic commerce

Why WebMCP is the next “mobile-friendly” moment for marketing, sales and support

AI agents are already buying on behalf of your customers. Most sites still make them guess where to click.Manu Labarbe11 min readRead article →
Manu Labarbe
Written byManu LabarbeFounder, Agentique

Manu Labarbe is a founder of Agentique, where business analysts, marketing experts and AI engineers sit in one team. He leads delivery: mapping the processes, handovers and decisions behind a commercial workflow, then translating them into specs the AI engineers build agents against. He writes about the gap that work lives in, because most AI initiatives stall between the people who understand the business and the people who can build.

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